Alias’ story began in 1979 with Giandomenico Belotti’s “spaghetti chair”, a chair which was one of Alias’ first creations to become part of the MoMA collection in New York.
Technological lightness, versatility, innovation. Since 1979 these have been the overriding values of Alias, one of the most consolidated names of Italian design. Values that have driven the firm’s close association with some renowned designer signatures. Collaborations that have developed and grown through the years, and in the course of which, Alias has managed to reveal the peculiar talent of each designer. Conducted in an ongoing exchange of suggestions and ideas, and a constantly open-minded approach to the use of new materials and technological experimentation. Of particular significance is the solid industrial structure of a firm that controls each phase of the process, from design, to production and distribution. Alias, located in Grumello del Monte, close to Bergamo, can now count on a distribution network of around 1000 stores in 50 countries throughout the world. In 2008, the first Alias flagship store was opened in Milan on corso Monforte 19; it is a striking two-storey structure that houses the company’s entire production and its design research. All Alias products, with their highly expressive minimal style, offer solutions to the various requirements of residential, contract and outdoor applications. Products offering constant evolution to meet the real needs of contemporary living and working environments.